A blonde's best kept secret. cleanse + tone brassy hues while strengthening strands.

An ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.

WHY IT’S SPECIAL

wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.

bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*

safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically tested.
**clinically tested when shampoo and conditioner are used as a system.